In order to find the strength, the weakness, the opportunity and the threat of YL store, this paper analysis the macro and micro environment. 接着为了了解YL超市目前所面临的机遇与威胁及自身的优势与弱势,对YL超市进行了宏观环境与微观环境的分析。
Ganzhou central urban department store category of commercial real estate standpoint, the field investigation, the profiles of its macro environment ( PEST analysis), development status and influencing factors. 以赣州市中心城区综合百货类商业地产为立足点,通过实地调查,概括其存在的宏观环境(PEST分析)、发展现状、影响因素。